Vevo and Warner Music Group Announce Partnership
Premium videos from Warner Music Group artists soon to be available on Vevo-owned properties.August 2, 2016
Vevo and Warner Music Group today announced a licensing agreement that will see premium videos from Warner Music Group artists distributed on Vevo owned and controlled properties, including the Vevo mobile app and Vevo.com. Select Warner Music Group videos will begin to appear imminently.
The partnership follows Vevo’s announcement of an ambitious company-wide re-boot designed to lay the foundation for long-term growth. The plan consists of major initiatives across three areas of the business: brand, creative content and programming, and product.
Erik Huggers, CEO, Vevo says: “Today marks an important milestone for Vevo as we forge a new relationship with Warner Music Group based on a shared vision of putting artists first and creating a platform that does justice to the music. We’re excited to partner with Warner Music and bring their artists’ content to life through our new mobile and web experiences and across a range of our programming.”
Steve Cooper, CEO, Warner Music Group, says: “Erik and his team continue to evolve their service and bring to life a new vision for Vevo. We’re pleased to have built a flexible and mutually beneficial relationship that will bring additional creative and commercial possibilities to our artists and songwriters. This partnership is the latest in a recent series of deals that are helping us explore ways to unlock the true value of music videos in attracting and engaging vast audiences.”
Vevo is the world’s leading all-premium music video and entertainment platform with over 18 billion monthly views globally. Vevo delivers a personalized and expertly curated experience for audiences to explore and discover music videos, exclusive original programming and live performances from the artists they love on mobile, web and connected TV.
About Warner Music Group
With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Big Beat, Canvasback, East West, Elektra, Erato, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Warner Bros., Warner Classics and Warner Music Nashville, as well as Warner/Chappell Music, one of the world’s leading music publishers, with a catalog of more than one million copyrights worldwide.
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