Glossary

Term

Acronym

Definition

Ad-Supported Video On Demand

AVOD

VOD platforms which earn revenue by advertising (YouTube, Hulu, etc.)

Connected Television

CTV

A Connected TV (CTV) is a device that connects to—or is embedded in—a television to support video content streaming. Different types of CTVs include Xbox, PlayStation, Roku, Amazon Fire TV, Apple TV, and more. The rise of CTV and OTT has led to the phenomenon known as “cord-cutting,” which is the growing trend of customers canceling their traditional cable and satellite subscriptions in favor of only using these streaming or VOD formats.

Free, ad-supported Streaming Television

FAST

Free, ad-supported streaming TV, referring to services that stream the kind of programming that people normally would have to pay to watch on TV, like old shows and movies available on demand, and/or combine a mix of TV and digital video programming into TV-like linear channels (Roku’s Roku Channel, Amazon’s IMDb TV, Walmart’s Vudu, Viacom’s Pluto TV, Xumo and Tubi)

Linear

A traditional system in which a viewer watches a scheduled TV program when it’s broadcasted and on its original channel. The program can be recorded via DVR and watched later. Linear TV still boasts the largest market; however, reach is fragmented due to the increasingly competitive TV landscape.

Over-The-Top

OTT

Over-the-top (OTT) is the delivery of TV/video content directly from the internet. Users don’t have to subscribe to a traditional cable or satellite provider to access this content; they can watch this content on various devices—tablet, phone, laptop/desktop, television, etc. The video is delivered in a streaming or video-on-demand (VOD) format.

Subscription-Supported Video On Demand

SVOD

VOD platforms which earn revenue by subscriptions (Netflix, YouTube Premium, etc.)

Video On Demand

VOD

A system in which viewers choose their own filmed entertainment, by means of a PC or interactive TV system, from a wide selection.

Cost Per Mille

CPM

CPM (cost per mille) is a paid advertising option where companies pay a price for every 1,000 impressions an ad receives. An “impression” refers to when someone sees a campaign on social media, the search engines or another marketing platform.

Official Artist Channel

OAC

Chowning

"Chown" stands for CHange OWNership. Chowning allows us to move a video from one YouTube channel to another while keeping the URL the same, the views the same, and moving over the comments as well. This process is handled by both Vevo Content Ops and YouTube.

Ad-Supported Video On Demand

AVOD

Acronym

VOD platforms which earn revenue by advertising (YouTube, Hulu, etc.)

Definition

Connected Television

CTV

Acronym

A Connected TV (CTV) is a device that connects to—or is embedded in—a television to support video content streaming. Different types of CTVs include Xbox, PlayStation, Roku, Amazon Fire TV, Apple TV, and more. The rise of CTV and OTT has led to the phenomenon known as “cord-cutting,” which is the growing trend of customers canceling their traditional cable and satellite subscriptions in favor of only using these streaming or VOD formats.

Definition

Free, ad-supported Streaming Television

FAST

Acronym

Free, ad-supported streaming TV, referring to services that stream the kind of programming that people normally would have to pay to watch on TV, like old shows and movies available on demand, and/or combine a mix of TV and digital video programming into TV-like linear channels (Roku’s Roku Channel, Amazon’s IMDb TV, Walmart’s Vudu, Viacom’s Pluto TV, Xumo and Tubi)

Definition

Linear

Acronym

A traditional system in which a viewer watches a scheduled TV program when it’s broadcasted and on its original channel. The program can be recorded via DVR and watched later. Linear TV still boasts the largest market; however, reach is fragmented due to the increasingly competitive TV landscape.

Definition

Over-The-Top

OTT

Acronym

Over-the-top (OTT) is the delivery of TV/video content directly from the internet. Users don’t have to subscribe to a traditional cable or satellite provider to access this content; they can watch this content on various devices—tablet, phone, laptop/desktop, television, etc. The video is delivered in a streaming or video-on-demand (VOD) format.

Definition

Subscription-Supported Video On Demand

SVOD

Acronym

VOD platforms which earn revenue by subscriptions (Netflix, YouTube Premium, etc.)

Definition

Video On Demand

VOD

Acronym

A system in which viewers choose their own filmed entertainment, by means of a PC or interactive TV system, from a wide selection.

Definition

Cost Per Mille

CPM

Acronym

CPM (cost per mille) is a paid advertising option where companies pay a price for every 1,000 impressions an ad receives. An “impression” refers to when someone sees a campaign on social media, the search engines or another marketing platform.

Definition

Official Artist Channel

OAC

Acronym

Definition

Chowning

Acronym

"Chown" stands for CHange OWNership. Chowning allows us to move a video from one YouTube channel to another while keeping the URL the same, the views the same, and moving over the comments as well. This process is handled by both Vevo Content Ops and YouTube.

Definition

Glossary

Term

Acronym

Definition

Ad-Supported Video On Demand

AVOD

VOD platforms which earn revenue by advertising (YouTube, Hulu, etc.)

Connected Television

CTV

Free, ad-supported Streaming Television

FAST

Linear

​

A traditional system in which a viewer watches a scheduled TV program when it’s broadcasted and on its original channel. The program can be recorded via DVR and watched later. Linear TV still boasts the largest market; however, reach is fragmented due to the increasingly competitive TV landscape.

Over-The-Top

OTT

Subscription-Supported Video On Demand

SVOD

VOD platforms which earn revenue by subscriptions (Netflix, YouTube Premium, etc.)

Video On Demand

VOD

A system in which viewers choose their own filmed entertainment, by means of a PC or interactive TV system, from a wide selection.

Cost Per Mille

CPM

CPM (cost per mille) is a paid advertising option where companies pay a price for every 1,000 impressions an ad receives. An “impression” refers to when someone sees a campaign on social media, the search engines or another marketing platform.

Official Artist Channel

OAC

​

Chowning

​

"Chown" stands for CHange OWNership. Chowning allows us to move a video from one YouTube channel to another while keeping the URL the same, the views the same, and moving over the comments as well. This process is handled by both Vevo Content Ops and YouTube.

Ad-Supported Video On Demand

AVOD

VOD platforms which earn revenue by advertising (YouTube, Hulu, etc.)

Connected Television

CTV

Free, ad-supported Streaming Television

FAST

Linear

​

A traditional system in which a viewer watches a scheduled TV program when it’s broadcasted and on its original channel. The program can be recorded via DVR and watched later. Linear TV still boasts the largest market; however, reach is fragmented due to the increasingly competitive TV landscape.

Over-The-Top

OTT

Subscription-Supported Video On Demand

SVOD

VOD platforms which earn revenue by subscriptions (Netflix, YouTube Premium, etc.)

Video On Demand

VOD

A system in which viewers choose their own filmed entertainment, by means of a PC or interactive TV system, from a wide selection.

Cost Per Mille

CPM

CPM (cost per mille) is a paid advertising option where companies pay a price for every 1,000 impressions an ad receives. An “impression” refers to when someone sees a campaign on social media, the search engines or another marketing platform.

Official Artist Channel

OAC

​

Chowning

​

"Chown" stands for CHange OWNership. Chowning allows us to move a video from one YouTube channel to another while keeping the URL the same, the views the same, and moving over the comments as well. This process is handled by both Vevo Content Ops and YouTube.