top of page

Advertising Policy

Video Ad Specs: https://www.hq.vevo.com/advertising/specs

 

Table of Contents

 

Introduction

Alcohol

Feminine Care

Gambling & Lotteries 

Foods High in Fat, Salt, and Sugar (UK ONLY)

Pharmaceuticals

Political

Restricted Advertising Categories

Tracking Pixels

Introduction

 

We’ve created this advertising policy (“Advertising Policy”) to help our reseller(s), advertiser(s), and agency partners implement advertising campaigns that provide a great experience for viewers across the Vevo service (including, without limitation, the Vevo service distributed on or within third party service(s) and/or platform(s)), and generate great results for our advertisers. In the event of any conflict or inconsistency between the terms of this Advertising Policy and any advertising policies of the applicable third-party service/platform, the more restrictive policy will apply.

 

It is your responsibility to make sure that both you and your ads comply with all applicable laws, rules, regulations, and industry standards (e.g., IAB guidelines) in each geographical area where advertisements may appear. It’s important that you familiarize yourself with these requirements, and research and stay up to date on any changes in all geographic areas in which your business operates.   

 

While there are some country-specific requirements outlined within the Advertising Policy, those requirements should not be considered an exhaustive list. You must do your own research into all applicable law, rules, regulations, and standards governing the location(s) where your advertising may run.

 

This Advertising Policy is not intended as legal advice. You should consult with your legal advisor(s) if you have any questions about the laws, rules, and regulations that are applicable to your ads.

 

Vevo reserves the right to periodically update this Advertising Policy, for any reason. Such modification(s) shall be effective upon posting. Please ensure that you check this page often to stay up to date on the latest requirements.

 

For any questions regarding this Advertising Policy or any other advertising questions, please contact Lauren Davies at lauren.davies@vevo.com.

Alcohol

 

The following is prohibited for all Alcohol-related advertising:

  • Targeting individuals below the legal drinking age in the country where the ad will serve

  • Implying that drinking alcohol can improve social, sexual, professional, intellectual, or athletic standing, or lead to any kind of success

  • Implying that drinking alcohol provides health or therapeutic benefits

  • Portraying excessive drinking favorably or featuring binge or competition drinking

  • Showing alcohol consumption in conjunction with (a) the operation of machinery or a vehicle of any kind, or (b) the performance of any task requiring alertness or dexterity

  • The Vevo service is not generally directed to children under the age of 13. However, to the extent there is any content available on the Vevo service that may be deemed to be primarily directed to such children under 13, alcohol-related advertising is prohibited from running against this content.

​

Policies by Country

 

United States

  • All alcohol-related advertising must comply with LDA guidelines.

  • Pursuant to LDA guidelines, if fewer than 71.6% of viewers are age 21+ then: All alcohol-related advertising must either (a) target logged in users age 21+, or (b) run only during the hours between 8PM and 6AM.

​

​Canada

  • All alcohol-related advertising must either (a) target logged in users of legal drinking age, or (b) run only during the hours between 8PM and 6AM.

 

United Kingdom

  • All alcohol-related advertising must either (a) target logged in users age 18+, or (b) run only during the hours between 9PM and 5:30AM.

​

​​ France

  • All alcohol-related advertising must either (a) target logged in users age 18+, or (b) run only during the hours between 9PM and 5:30AM.

  • Alcohol-related advertising must only contain factual/informative data and objective qualities (e.g., proof, origin, composition and means of production). Consequently, attractive ads with positive, evocative images and/or text associating alcohol with pleasure, glamour, success, sport, sex, opinion leaders, etc., are prohibited.

  • Alcohol-related advertising on connected-TV is only permitted for alcoholic drinks with a certification of quality and origin, and linked to a production region or to cultural, gastronomic, or regional heritage.

  • All alcohol-related advertising must include appropriate health warnings.

 

Germany

  • All alcohol-related advertising must either (a) target logged in users age 18+, or (b) run only during the hours between 9PM and 5:30AM.

 

Italy

  • All alcohol-related advertising must run only during the hours between 9PM and 5:30AM.

  • Sponsorship is prohibited by companies whose core business is the production or sales of spirits with more than 21% ABV.

  • Beverages containing less than 1.2% ABV are exempt from the foregoing ad restrictions.

​

Spain

 

  • All alcohol-related advertising must run only during the hours between 10PM and 6AM.

  • Advertising alcoholic beverages with ABV greater than 20% is prohibited.

  • All alcohol-related advertising must include appropriate health warnings.

 

Australia

​

  • All alcohol-related advertising must run only during the hours between (a) 8:30PM and 5:00AM or 12PM and 3PM on school days, or (b) 8:30PM and 5AM on weekends and public holidays.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

​Feminine Care:

​

The Vevo service is not generally directed to children under the age of 13. However, to the extent there is any content available on the Vevo service that may be deemed to be primarily directed to such children under 13, feminine care advertising is prohibited from running against this content. Feminine care-related advertising must run as rotational inventory only, restricted to the following levels:

 

  • Run of Site

  • Genre Targeting

  • Registered User Targeting

  • Geo Targeting

Gambling & Lotteries:

​

The Vevo service is not generally directed to children under the age of 13. However, to the extent there is any content available on the Vevo service that may be deemed to be primarily directed to such children under 13, gambling-related advertising is prohibited from running against this content.

 

Policies by Country

 

United States

  • Advertising for (a) offshore casinos (i.e., casinos that are licensed and operate in other countries and accept bets from US residents, but are not licensed in any US jurisdictions), or (b) gambling websites is prohibited.

  • Advertising for brick-and-mortar casinos and online gambling (including, but not limited to, sports betting, lotteries and horse tracks) is permitted, provided it only runs in states and territories where such advertising is legal. 

  • All other gambling-related advertising is prohibited.

 

Canada

  • Advertising for brick-and-mortar casinos, and/or other gambling establishments is permitted.

  • Advertising for online non-casino games is permitted. 

  • Advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value is prohibited, except for Daily Fantasy Sports in the provinces where it is legal.

  • Advertising for online gambling by government-run entities (i.e., lotteries) is permitted.

  • Advertising for online gambling by province-licensed entities (such as sports betting and/or online casinos) is permitted only in the provinces where it is legal.

  • All other gambling-related advertising is prohibited.

 

Australia

  • Gambling-related advertising is permitted for (a) brick-and-mortar casinos, (b) lotteries, and (c) online sports betting (including horse racing), provided that the advertiser is licensed by the Australian government to offer the applicable gambling services.

  • Advertising for online gambling (with the exception of sports betting) is prohibited.

  • All other gambling-related advertising is prohibited.

 

Germany

  • Advertising for unauthorized games of chance, misleading advertising, or advertising that is directed at minors or other risk groups, or does not comply with basic advertising standards, is prohibited.

  • Advertising for public gambling (including, but not limited to, lotteries, sports and horse races) is prohibited, unless operators obtain a permit from the responsible authority of the states.

  • Advertising for sports betting is prohibited immediately before and during the live broadcast of sporting events.

  • Advertising for online casinos, online poker, and/or virtual slot machine games is prohibited between 6AM and 9PM.

  • Advertising for promotional contests and games is permitted, provided such advertising is transparent and not misleading

  • All other gambling-related advertising is prohibited

Foods High in Fat Salt and Sugar (HFSS) (UK Only)

 

Advertising for foods high in fat, salt, and sugar is prohibited from appearing directly before and/or after content that could reasonably be considered to be targeting audiences age 16 or younger or likely to appeal to these audiences.

Pharmaceuticals:

 

The Vevo service is not generally directed to children under the age of 13. However, to the extent there is any content available on the Vevo service that may be deemed to be primarily directed to such children under 13, pharmaceutical-related advertising is prohibited from running against this content.*

Policies by Country:

 

United States 

  • Advertising for pharmaceuticals must be in compliance with all applicable FDA guidelines.

  • Advertising for prescription drugs by pharmaceutical manufacturers is permitted, provided that prescription drugs are not offered without a prescription. 

  • Advertising for over-the-counter medicines by pharmaceutical manufacturers is permitted. 

  • Advertising for commercial labs by bulk drug manufacturers, medical professional suppliers, and antibody/peptide/compound suppliers is permitted. 

  • Advertising for online pharmacies is permitted, provided such pharmacies are accredited.

  • All other pharmaceutical advertising is prohibited.

  • *Advertising for products that are labeled “Keep out of Reach of Children” but are of benefit to children, e.g., sunscreen or child-targeted dental products, can be advertised to children under the age of 13, to the extent there is any content available on the Vevo service that may be deemed to be primarily directed to such children under 13, as long as they are shown being used as directed. Advertisements showing children using the product must depict adult supervision. In such cases, advertisers must be able to support the implied claim that the product does not present a danger to children. 

 

Canada 

  • Advertising for prescription drugs by pharmaceutical manufacturers is permitted, provided that prescription drugs are not offered without a prescription. 

  • Advertising for over-the-counter medicines by pharmaceutical manufacturers is permitted. 

  • Advertising for commercial labs by bulk drug manufacturers, medical professional suppliers, and antibody/peptide/compound suppliers is permitted. 

  • Advertising for online pharmacies is permitted.

  • All other pharmaceutical advertising is prohibited.

 

Australia

  • Advertising for over-the-counter medicines by pharmaceutical manufacturers is permitted. 

  • Advertising for online pharmacies is permitted.

  • Advertisements are prohibited from using prescription drug terms in ad text or landing pages

  • All other pharmaceutical advertising is prohibited.

 

Germany

  • Advertising for over-the-counter medicines by pharmaceutical manufacturers is permitted. 

  • Advertising promoting online pharmacies is permitted.

  • Advertisements are prohibited from using prescription drug terms in ad text or landing pages.

  • All other pharmaceutical advertising is prohibited

Political

 

Political-related advertising must run as rotational inventory only. All political-related advertising must comply with local laws, rules, and regulations, in the applicable territory(ies). All political advertising is subject to creative approval and fact checking.

Restricted Advertising Categories

 

No advertising shall promote or contain any of the following types of content: 

 

  • Weapons, such as firearms, firearm components, ammunition, balisongs (switchblades), butterfly knives, and brass knuckles

  • Profane language

  • Violent language

  • Discriminatory terms or imagery

  • Gruesome imagery

  • Graphic images or accounts of physical trauma

  • Gratuitous bodily fluids or waste

  • Promotions that are likely to shock or scare

  • Promotions that are capitalizing on sensitive events

  • Sexually explicit images or any adult or pornographic content

  • Drugs and drug paraphernalia, including but not limited to, drug accessories, illegal drugs, and herbal drugs such as salvia and magic mushrooms

  • Tobacco or tobacco-related products, including cigarettes, cigars, tobacco pipes, and rolling papers; except that advertising for rolling papers is permitted solely for logged in users age 21+

  • Vaping, or paraphernalia of vaping.

Tracking Pixels

 

The following is prohibited:

 

  • Tracking pixels that are not SSL-compliant, including all subsequent calls

  • DMP Tracking pixels

  • Tracking pixels from unapproved vendors (see list below)

 

The following third party serving & tracking vendors are approved: 

 

DCM, Sizmek (vsst only), Innovid, comScore, Nielsen DAR, DoubleVerify, IAS, MOAT, Kantar, Research Now, Extreme Reach, C3 Metrics, Adform, Weborama, Adocean, Gemius, and Meetrics.   

​

Research and viewability tracking must be applied using ADH tagless integration.

bottom of page