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Vevo For Advertisers
Technical Specifications
Vevo works to the principles of the Coalition for Better Ads. For more information please visit www.betterads.org
Video Preroll
General Specs
All creative and tracking tags must be SSL-compliant
Duration
Seconds
North America
US, CA
Europe
UK, DE, ES, FR, IE, IT, ND, PL
Oceania
AU, NZ
Latin America
BR, MX, AR, CL, CO, PE
Bumper
6
6
6
6
Short
7-15
7-20
7-15
7-15
Skippable
16-30
21-31
16-30
-
Site Served
Video File: High quality video file that will be transcoded for optimal delivery across platforms.
File Format
WebM files
Vp8 video codec and Vorbis Audio codecs
.MP4 & MOV files
Typically supporting h264, mpeg4 video codecs, and AAC audio codec
.AVI
Many cameras output this format – typically the video codec is MJPEG and audio is PCM
.MPEGPS
Typically supporting MPEG2 video codec and MP2 audio
.WMV
.FLV
Adobe-FLV1 video codec, MP3 audio
HLS
(HTTP Live Streaming) Adaptive bitrate standard for live stream video events
Maximum File Size
512 mb
Frame Rate
23.98, 24, 25, or 29.97 or 30 fps based on native frame rate
Frame rate must be constant
Aspect Ratio
16:9
(Player will resize other aspect ratios without distortion)
Dimensions / Resolutions
HD*
1920x1080 (1080p), 1280x720 (720p)
SD
1024x576, 854x480, 640x360, 480x270
*HD resolution required for desktop and living room platforms
Two channels only
192 Kbps minimum 16- or 24-bit only
48 kHz sample rate
Audio is required. No silent video will be accepted
Audio levels may not be surprising or disruptively variable
Audio
Tracking
See Tracking Capabilities
VAST Served
VAST Video Ad URL: All creative and tracking tags must be SSL compliant
Required Mediafile Renditions
Required in each rendition
Video/mp4
Optional
Video/webm
Application/x-mpegurl (HLS)*
*Hosting CDN must return Access-Control-Allow-Origin header granting access to vevo.com
Aspect Ratio
16:9
Player will resize other aspect ratios without distortion
Frames Per Second
Up to 30 fps
Supported Dimensions
HD*
1920x1080 (1080p), 1280x720 (720p)
SD
1024x576, 854x480, 640x360, 480x270
*HD resolution required for desktop and living room platforms
Two channels only
192 Kbps minimum 16- or 24-bit only.
48 kHz sample rate.
Audio is required. No silent video will be accepted
Audio levels may not be surprising or disruptively variable
Audio
Base Rendition
Dimensions
VAST Ad should include all dimensions for targeted platforms, including SD and HD (see above)
Maximum File Size
10 mb per individual mediafile rendition
Maximum Bitrate
Must contain at least one mediafile under 1000kbps
Must also contain at least one mediafile between 10,000kbps - 40,000kbps
Notes
Additional renditions may be included at higher or lower Bitrates, as appropriate for targeted platforms.
VAST Requirements
Vendor
*Certification for YouTube/Google AdEx is not sufficient.
Vendor must be approved for VAST (Desktop and Mobile) serving by YouTube 3PAS for Reserve*.
Format
Linear pre-fetch VAST Tag
Must comply with YouTube's XML summary for VAST ad server response
Creative Duration
Static - VAST Ad must always return the same duration. Creatives of different durations may not rotate through one VAST Ad
Version
VAST 3.0 & 2.0
SSL
VAST Ad URL and all tracking callbacks must be SSL-compliant
Targeting
Geographic, device or any other targeting on the third-party VAST Ad Server may result in discrepancies. This is not supported.
Crossdomain XML
*Contact your account team for full list of ad serving domains if required.
VAST Ad Server must return crossdomain.xml file granting access to Vevo ad serving domains*
Tracking
See Tracking Capabilities
Skippable Preroll
General Specs
-
After 5 seconds the user may skip the ad or continue watching
-
Impression is counted at the 'start' of the preroll regardless of whether the user skips or view the full video ad
Maximum File Size
10 mb per individual mediafile rendition
Aspect Ratio
16:9 Player will resize other aspect ratios without distortion
Tracking
See Tracking Capabilities
Duration
Skippable Video
Any length. No minimum or maximum.
Best practice by marketing objective:
-
Awareness: :15-:20
-
Consideration: 2:00-3:00
-
Action: :15-:20
Bumper (Non-Skippable)
6 seconds
*HD resolution required for desktop and living room platforms
Site Served
Video File: High quality video file that will be transcoded for optimal delivery across platforms.
Instructions
See video file specs above (excepting duration)
VAST Served
VAST Skippable Video Ad URL
Instructions
Advertiser must provide URL to skippable VAST
VAST Requirements
VAST 3.0: The skip event should be included in the tracking events per VAST 3 specification
skipOffset Attribute
Must be set to 00:00:05 for all linear elements
Overlay
Site Served Static Asset
Image (Required)
.JPG, .GIF, or .PNG
Unit Size/File Dimensions
480x70px
Maximum File Size
150kb
Other Notes
Animation
No. The image must be static.
Close Button
Automatically added in the top right corner of the ad (Vevo & YouTube)
"Advertisement" Label
Automatically added in the bottom right corner of the ad (YouTube)
Tracking
See Tracking Capabilities
Third Party Tracking Capabilities
Video Preroll
Skippable Preroll
Overlay
Impression
Start
Creative View
VASTSSL
1x1 Tracking Pixel
URLSSL
VASTSSL
1x1 Tracking Pixel
URLSSL
VASTSSL
1x1 Tracking Pixel
URLSSL
Skip
Skip Shown
N/A
VASTSSL
1x1 Tracking Pixel
URLSSL
N/A
First Quartile
Mid Point
Third Quartile
Complete
VASTSSL
1x1 Tracking Pixel
URLSSL
VASTSSL
1x1 Tracking Pixel
URLSSL
1x1 Tracking Pixel
URLSSL
Click Through
VASTSSL
1x1 Tracking Pixel
URLSSL
VASTSSL
1x1 Tracking Pixel
URLSSL
1x1 Tracking Pixel
URLSSL
Click Tracking
VASTSSL
1x1 Tracking Pixel
URLSSL
VASTSSL
1x1 Tracking Pixel
URLSSL
1x1 Tracking Pixel
URLSSL
Notes
*VAST tracked display/companion ads are not tracked by Vevo.
*VAST tracked display/companion ads are not tracked by Vevo.
*VAST tracked display/companion ads are not tracked by Vevo.
Supported Metrics
Video Preroll
Skippable Preroll
Impression
Start
Creative View
VASTSSL
1x1 Tracking Pixel
URLSSL
VASTSSL
1x1 Tracking Pixel
URLSSL
Skip
Skip Shown
N/A
VASTSSL
1x1 Tracking Pixel
URLSSL
First Quartile
Mid Point
Third Quartile
Complete
VASTSSL
1x1 Tracking Pixel
URLSSL
VASTSSL
1x1 Tracking Pixel
URLSSL
Click Through
VASTSSL
1x1 Tracking Pixel
URLSSL
VASTSSL
1x1 Tracking Pixel
URLSSL
Click Tracking
VASTSSL
1x1 Tracking Pixel
URLSSL
VASTSSL
1x1 Tracking Pixel
URLSSL
Notes
*VAST tracked display/companion ads are not tracked by Vevo.
*VAST tracked display/companion ads are not tracked by Vevo.
Certification
Tracking Vendor must be Approved for Tracking Pixel and Impression/View-Through Tracking by YouTube 3PAS
SSL
All tracking callbacks must be SSL Compliant (excepting Click Through)
Requirements
Research Tracking
Compatibility
Will not work across all endpoints (uniform support not available off-desktop)
Execution
No pop-ups, layers, or other out-of-banner formats are allowed
Javascript Pixels
Callback will be sent, no JavaScript will be executed
SSL
All tracking callbacks must be SSL Compliant
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