Vevo to Premiere Original Series “Why I Vote” in Advance of Presidential Debate
Premiere episode to feature Vic Mensa. Additional episodes include Kesha, T.I., American Authors and More.September 26, 2016
With the 2016 Presidential Election racing to its conclusion, it’s imperative to help our viewers understand some of the most significant issues facing our country. One great way: through the lens of their favorite artists. Our new original series, “Why I Vote,” premieres at 4pm ET, before the first Presidential debate. It’s our effort to inspire young voters to get involved in the political process.
Rather than focusing on political parties and candidates, we’ve created short films identifying some of the key topics affecting the youth of America. From mass incarceration to immigration to LGBT rights, we feel it is important to give artists a platform to share their experiences and opinions with their audience, and encouraged them to have a voice in the political process during this important election season. Working with our partners at Rock The Vote and DoSomething.org, we’ll roll out these profiles through Nov. 8, Election Day.
In tonight’s premiere episode, Chicago-born rapper, Vic Mensa, shines a light on police brutality, community relations and violence in his hometown. This issue hits really close to home for Vic, as he suffered the loss of a close personal friend after an incident with law enforcement. As a result, he’s gotten involved in local politics to help effect a change in local leadership and encourage others to speak up through their vote.
Additional episodes will feature artists including Kesha, T.I., American Authors and more. Premiere dates will be announced in the coming weeks for new episodes of “Why I Vote.”